Professionals in cosmetics marketing careers manage research focus groups, promote the desired brand image, and provide other marketing services (sales forecasting, allocation to different retailers, etc.). Those involved in cosmetics product development design, create and refine cosmetics products. Some positions that fall under this category include chemists, quality assurance and packaging people. Many involved within the cosmetics industry often specialize in a certain area of cosmetics such as special effects makeup or makeup techniques specific to the film, media and fashion sectors.